Entrepreneurial Discovery

Innovation & Strategy

General Presentation for Entrepreneurial Discovery

A structured 14-week program guiding you from idea to validated, sustainable business value.

14-Week Program Structure

Activities and Tools Matching for the Entrepreneurial Journey

S1

Introducing the Innovation Framework

Understanding the journey from idea to value. Setting foundational direction via strategic roadmapping.

Applied Tools:

  • Strategy Planning Map (47)
  • Strategy Map (48)
  • Innovation Horizons (51)
  • Transformation Roadmap (55)
  • Innovation Funnel (58)
  • Project Roadmap (62)
S2

Personal Self-Assessment

Identification of technical strengths, motivations, and professional interests to align team objectives.

Applied Tools:

  • McKinsey 7S Model (15)
  • Balanced Scorecard (16)
  • Project Questionnaire (24)
  • Smart Goals (43)
S3

Analysis of Technological Trends

Research and identification of emerging technologies by scanning the macro-environment.

Applied Tools:

  • PESTEL Analysis (8)
  • STEEPLED Analysis (9)
  • Industry Life Cycle (13)
  • Trend Cluster (54)
S4

Identifying the Intervention Theme

Identifying industry problems and narrow down areas requiring portfolio management.

Applied Tools:

  • SWOT Analysis (14)
  • BCG Matrix (44)
  • Ansoff Matrix (45)
  • Directional Policy Matrix (46)
  • Initiation Prioritization Map (52)
  • Triple Bottom Line (56)
S5

Problem Definition

Synthesis of the needs and problems identified to articulate the exact scope of the challenge.

Applied Tools:

  • 5 Why's Analysis (20)
  • Issue Tree (21)
  • Pain Point Matrix (22)
  • Problem Definition Worksheet (23)
  • Root Cause Discovery (31)
S6

Stakeholder Mapping

Identifying and prioritising all internal and external stakeholders affected by the issue.

Applied Tools:

  • Swimlane Map (25)
  • Swimlane Deep Dive (26)
  • Persona (39)
  • SIPOC (50)
  • RA(S)CI Model (57)
  • Value Chain Framework (61)
S7

Needs Analysis

Breaking down the problem and understanding the true motivations and pain points of the end user.

Applied Tools:

  • Golden Circle (32)
  • Empathy Map (40)
  • Customer Journey (41)
S8

Ideate

Generating a large volume of creative solution ideas through structured brainstorming techniques.

Applied Tools:

  • General Approach (27)
  • Brainwriting (28)
  • Hat Sequence (29)
  • Reverse Brainstorming (30)
  • Idea Exploration (37)
  • Idea Scoring (38)
S9

Research and Benchmarking

Evaluation of existing literature, patents, and benchmarking concepts against market competitors.

Applied Tools:

  • Competitor Analysis (11)
  • Competitor Benchmarking (12)
  • 3 C's Model (18)
  • 5 C's Model (19)
  • Market Sizing (42)
S10

IP Entry Barriers

Evaluation of the competition and barriers to entry (technical, investment, protocol) for market defensibility.

Applied Tools:

  • Porter’s Five Forces (10)
  • VRIO Analysis (17)
  • Net Market Entry (49)
  • Blue Ocean Strategy (59)
  • Blue Ocean Canvas (60)
S11

Concept Development 1

Structuring the core business model and defining the product's value proposition.

Applied Tools:

  • Value Proposition Canvas (33)
  • Value Proposition Template (34)
  • Business Model Canvas (35)
  • Product Canvas (36)
  • Value Driver Tree (53)
S12

Concept Development 2

Financial modeling, pricing strategies, and ensuring economic viability and profitability.

Applied Tools:

  • Cost Curve Analysis (63)
  • Kotler's Pricing Model (64)
  • Price Sensitivity (65)
  • Overall Pricing Frameworks (66)
  • Cost/Competitor/Value Pricing (67-69)
  • Profitability Framework & Tree (70-71)
  • Goals & Constraints (72)
S13

Preparing Final Presentation

Organizing complex arguments into structured, digestible narratives resulting from applied tools.

Applied Tools:

  • Minto's Pyramid Principle (1)
  • S.T.A.R. Model (3)
  • SEEDS Model (4)
  • MECE Model (6)
S14

Public Presentation

Audience engagement, driving action, and executing the communication strategy effectively.

Applied Tools:

  • AIDA Model (2)
  • ADKAR Model (5)
  • Communication Plan (7)
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